With 93 percent of all internet traffic coming from search results in today’s digital era, ranking your website higher in search has undeniably become something of a necessary condition for marketers to reach users and drive conversion. Despite its significance, not every website appears on Google’s page rankings. In fact, before you can even think about ranking, you must first ensure that Google knows your website exists. This is why it is critical to ensure that Google discovers, crawls, and indexes your website.
Let’s look more closely at what Google indexing is really all about and how it can help your business succeed.
What exactly is Google indexing?
Google’s search index is best described as its collection of websites from which it generates search results for its users. While many people believe that Google can take them to any website on the internet, this is not entirely correct. Only websites that have been indexed by Google can appear in search results.
Maybe this is why large numbers of websites are now attempting to be indexed by Google’s search engine. To accomplish this, they employ small snippets of code known as bots or spiders, which crawl through your website’s pages and obtain bits and pieces of information. This information helps Google understand what your website is about and then adds it to its inventory.
How do I get my company’s website listed on Google?
To have your business website indexed and appear in Google’s search engine results, you must go through three steps.
- Crawling
This is unquestionably Google’s first interaction with your website. Google crawlers can find your website by following the link from the other website, or you can submit your sitemap to Google directly.
When a Google crawler detects your website, it thoroughly scans it to discover and comprehend what’s on it. This entails reading texts, images, and videos, as well as comprehending the layout of the website.
- Indexation
One of the most important stages of the process is indexing. If your website does not meet the minimum requirements, Google will not index it, leaving you with only a slim chance of being ranked.
To avoid raising any red flags with Google, you must make sure that:
Your website’s content is substantial. Google will not index a page that contains content that is unlikely to be useful to its users.
Your website’s HTML does not contain a “noindex” tag.
Your website does not have duplicate content that is already on another indexed website.
Your website has a sitemap, that should preferably be submitted to Google in order for it to crawl your website more frequently.
Any copied articles on your website have been designated as non-canonical.
If nothing raises any red flags for Google, the crawler will be using the information found on your website to update its search index.
- Ordering
After passing the first two steps, your website initiates the ranking phase. This is the point at which your website begins to appear in search results and generate traffic. When a user initiates a search, Google searches its search index to identify the most relevant pages for that query.
Of course, the journey does not end with simply having your website indexed and ranked—as a business, you should indeed aim to optimize your website in order to achieve higher rankings and appear on the first page of search results. Even so, getting your website indexed is a step toward landing on Google’s first page.
Why your business website should be indexed by Google
Why your business website should be indexed by Google When it comes to the search engine market today, it is no secret that Google is a major player, surpassing titans such as Yahoo, Bing, Yandex, and others.
Because Google is the most visited website in the world, particularly in the United States, the vast majority of people who have access to the internet visit Google at least once a day to get the data they require. As a result, ensuring that your company’s website is indexed, ranked, and optimized is critical to the success.
Using Google Search Console to get found faster
Submitting a site map through Google Search Console can help Google find your website much faster. Log in with your Google account and follow the on-screen instructions to connect your website with Google Search Console. As your website grows in size, you will be able to submit individual pages for indexing.
Google Search Console also provides useful information about the search visibility of your website, such as analytics on indexed pages, non-indexed entries, and broken links.
Your website’s success leads to the achievement of your business.
Making sure your company’s website is indexed on Google is without a doubt one of the most important and cost-effective ways to reach your target audience.
If your company’s website hasn’t yet been indexed, it’s time to start making it a priority; after all, a product or service is useless if it can’t outperform the competition and achieve its target audience on time.
